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Membership and Strengthening Rotary are focus of day two and three of 2014 Institute

07 Friday Mar 2014

Posted by in Regional Coordinator Blog

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For the past two days, the 2014 Coordinators and Advisers Institute focused on membership growth and Strengthening Rotary.

Rotary staff and Institute facilitators updated coordinators on the worldwide state of Rotary club membership and reviewed statistics on member retention, age and gender, and untapped markets.

This graph illustrates one of the challenges Rotary faces in regards to membership.

This graph illustrates one of the challenges Rotary faces in regards to membership. How can we achieve greater membership growth?

Following the discussion on membership, the Institute focus centered on the Strengthening Rotary initiative. Coordinators had an opportunity to discuss Rotary’s essence, voice attributes, and how to apply these attributes to working with Rotarians in their region. More than half of the approximately ninety attendees indicated they are already incorporating the new voice and visual identity in their promotional materials!
In the next related session, coordinators applied these ideas to refreshing Rotary’s membership image.

Rotary Coordinators discuss innovative ways to engage members.

Rotary Coordinators discuss innovative ways to engage members.

Day three began with remarks from Paul M. Rand, President and CEO of Zócalo Group. He spoke about global marketing and communications, with a specific focus on how the field has changed with the advent of social media and social business. In regard to brand success, he said, “It’s not how much you spend on advertisements anymore; it’s how much people are positively talking about and recommending you.”

Paul Rand speaks to attendees about how social business and social media is changing the face of branding.

Paul Rand speaks to attendees about how social business and social media is changing the face of branding.

After his exhilarating remarks, coordinators participated in training activities and group discussions on member engagement and retention, online marketing, and media outreach.

The day ended with action-planning and closing remarks from RI President-elect Gary C. K. Huang and RI President-nominee K. R. Ravindran.

Check out this great video created by RPIC Joe Otin with highlights from the training.

 

2014-2015 RPIC's Group Photo2014-2015 RC's Groups PhotoMembership and Strengthening Rotary are focus of day two and three of 2014 Institute.

Check out this great video created by RPIC Joe Otin with highlights from the training.

Video

Rotary District 2440 Project – Braille Printed and Audio Cookbook for the Visually Disabled

21 Friday Feb 2014

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With the aim of contributing to social and cultural development of the Visually Disabled, the first Cookbook for the Visually Disabled has been produced in Turkey both in Braille Printing and in audio CD format by District 2440 Rotarian Spouses and TURGOK.

Selection of 100 recipes to take place in the book based on various criteria was made by a commission comprised of Food Engineer, Dietitian, Spouses of the Rotarians, Turgok members and Visually Disabled. In this study, having tried each one of the recipes before including them in the book, the comission paid a special attention that the recipes were healthy and that they include ingredients easily available and that they can be cooked by the visually disabled without having any difficulty.

http://mutfaktanguzelkokular.shutterfly.com

After selecting 100 recipes to take place in the book, Chef OMUR AKKOR from Bursa, first tried to cook when his eyes were closed and professionally edited each one of them and made them ready for publishing by using standard measurements and proper explanations for each recipe by its timing and scent instead of visual presentations.

100 recipes from different categories (Soups, Salads, Olive-oil Dishes, Appetizers, Red/White Meat-Fish Dishes, Rice-Pasta, Breads-Patties-Pastry, and Cakes-Cookies-Desert) were reviewed again and Braille-printed after any necessary changes were applied.

While Braille-printing of the cookbooks, Spouses of the District 2440 Rotarians voice-recorded 100 recipes, detailed food information, nutrition and practical ways of cooking in Turgok studios and contributed to the preparation of audio CD format of the book.

Within the scope of this Project; 4 different cooking courses were held in Izmir and Bursa for Visually Disabled Library Members, in order to practice the recipes which took place in the book. Also practical kitchen sets (such as vegetable and fruit peeler, egg white and yolk separator) were given as a gift to the participants of these courses in order to make their lives easier in the kitchen.

These Cookbooks were sent to the members of TURGOK free of charge, as the other services of the Library. The budget of the books were covered by the Sponsors.

For further information;

http://mutfaktanguzelkokular.shutterfly.com
http://rotaryesler20122013.shutterfly.com
www.turgok.org

info@turgok.org
figen@ertek.com
safakpoyraz@superonline.com