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Assistant Public Image Coordinator Günes Ertas

~ Rotary International Zone 21B

Assistant Public Image Coordinator Günes Ertas

Monthly Archives: March 2015

Rotary Youth logos changing – watch this space

24 Tuesday Mar 2015

Posted by gunesertas in Uncategorized

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VVIG001
About a year ago, Rotary carried out a survey with a simple question: How can we bring our youth program logos closer to Rotary and align them with our new visual guidelines? From the responses, it was made clear that any change should include Rotary, be consistent with our voice and visual identity, and express the history of these programs even as we engage future participants:

  • 74% of you prefer a Rotaract design because it includes the Rotary wheel
  • 75% prefer an Interact design because it includes the Rotary wheel
  • 77% want a stronger connection between Youth Exchange and Rotary
  • 82% want a stronger connection between RYLA and Rotary

As you know, these programs have made a positive difference in our world for decades. We’ve developed leaders through RYLA, built international understanding through Rotary Youth Exchange, and worked side-by-side with Interactors and Rotaractors to take action in our communities. But, just like Rotary, these programs have never received the recognition they deserve. Members of the public often don’t know our programs, why they matter, and how they are connected to Rotary’s story.

In the coming days, we will be rolling out a new visual identity for these programs that helps make that connection to Rotary more clear. Now when we continue to tell our inspiring story of the great work these young leaders make in communities around the world, they will know it is an extension of the Rotary brand. This new visual identity won’t replace your memories — the framed RYLA certificate on your wall, the well-loved Interact T-shirts in your drawer, or the many Youth Exchange pins on your blazer. It won’t erase your fondness for your Rotaract lapel pin or traditional club banner. Instead, we hope our effort builds on those positive feelings and gives you new ways to share your Rotary story with even more young leaders worldwide.

After all, there is no better Rotary brand than youth. You are Rotary’s values in action. You are our voice. And together we can share your Rotary experience with even more leaders.

Learn more about how these visual changes to our programs will strengthen Rotary’s image in our voice and visual identity guidelines.

Rotary Public Image Blog – promoting the good work Rotary does in the community and internationally.

Share your project on Rotary Showcase

22 Sunday Mar 2015

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Rotary Voices

Rotary Exchange Students help Rotary members in Minnesota pack school materials for a nonprofit in Guatemala. Rotary Youth Exchange Students help Rotary members in Minnesota pack school materials for a nonprofit in Guatemala.

By Rotary Voices staff

Rotary clubs in Minnesota, USA, have banded together to send boxes of textbooks to and purchase school supplies for an organization in Guatemala that is helping students from poor families receive an education.

In 2014, the step-daughter of James Benshoof, a member of the Rotary Club of Crystal, New Hope, Robbinsdale, decided to donate dozens of textbooks to Common Hope, a nonprofit based in St. Paul that works to provide educational opportunities, health care, and housing assistance to families outside Antigua

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Rotary Peace Fellows are the connectors that build peace

13 Friday Mar 2015

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Rotary Voices

150313_wendyBy Wendy Coulson, Rotary Peace Center at Chulalongkorn University, Class of 2015

We talked a lot during our first two weeks at the Rotary Peace Center at Chulalongkorn University about connectors and dividers — what brings people or groups together and what drives them apart — in conflict situations.

As soon as our class of Rotary Peace Fellows arrived, we looked for ways to connect with each other. In fact, our tallest classmate found many of us on Facebook and began friendships and organizing workshops even before we arrived. We were so keen to meet each other that we threw open our doors to see who had arrived and threw open our arms to greet those we had only known virtually.

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