Rotary Director-elect Jennifer E. Jones talks about the importance of Rotary’s brand. Photo by Alyce Henson/Rotary International

By Ryan Hyland, Rotary editorial staff

More than a year ago, Rotary leaders launched the Strengthening Rotary initiative to enhance and simplify the organization’s story, visual identity, and digital experience. While Rotary’s recognition on the global scale is strong, our image can still use strengthening in local communities.

Speakers at Rotary’s annual training event for leaders in San Diego, California, USA, this week challenged incoming district governors to champion Rotary’s brand in their districts and make sure that their clubs support the effort to tell Rotary’s story in a clear and compelling way. Here’s what a few incoming governors had to say about the initiative:

Past RI President Bill Boyd and Raya. Photo by Alyce Henson/Rotary International

By Ryan Hyland, Rotary editorial staff

Rotary leaders received a surprise visit Monday from Raya, one of Sesame Street’s newest puppets, during their annual training exercise in San Diego.

Raya joined past RI President Bill Boyd on stage during the third general session of the 2015 International Assembly, joking about how cool Rotary’s emblem looked and chatting with Boyd about toilets.

Sesame Workshop introduced Raya last year with support from the Bill & Melinda Gates Foundation to teach the TV show’s millions of young viewers in Bangladesh, India, and Nigeria about sanitation and hygiene.

RI President Gary C.K. Huang (left) waves the flag for the rally to proceed.

By Bhavnesh Mehta, past president of the Rotary Club of Bhavnagar Royal

Our team of seven Rotary riders crossed India and Nepal in December on a motorcycle rally to support education and raise awareness of efforts to combat illiteracy in India.

Leaders in District 3060 (India) came up with the idea following last year’s rally, a grand success, which celebrated Rotary’s triumph over polio. After the eradication of polio, Rotary members in India are most keen to see illiteracy eliminated. The Rotary India Literacy Mission, chaired by past RI Director Shekhar Mehta, has a clear objective of making India 100 percent literate by 2017 through the TEACH program: offering teacher support, e-learning, adult literacy, child development, and the formation of happy schools.