How to promote your club by not talking about your club

Rotary Voices

Volunteers from Capitol Hill Group Ministry assist the homeless. Volunteers from Capitol Hill Group Ministry assist the homeless. Photo courtesy Capitol Hill Group Ministry

By Quentin Wodon, Rotary Club of Capitol Hill, Washington, D.C., USA

Sometimes the best way to gain a little attention for your club is to not talk about your club, but about other worthy groups and volunteers you are working with.

Rotary members are becoming more aware of the need to tell their Rotary story. But here’s the catch. It may be better to use local blogs or magazines in your community rather than your club or district’s own channels. This is because typically, these external sources will have a much larger readership.

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How to get more bang out of your bulletin

Rotary Voices

150209_burrellBy Evan Burrell, a member of the Rotary Club of Turramurra, New South Wales, Australia

Every single time you publish your online club bulletin or newsletter and email it to your subscribers, you should be asking yourself, “Have I made it informative AND engaging?”

Basically, your club bulletin could be the best piece of writing ever, but if no one reads it, what is the point? And if they do happen to read it but get absolutely no value out of it, what have you accomplished?

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How to handle a social media crisis — Rotary Voices

By Evan Burrell There seems to be a social media crisis or PR nightmare almost every other week nowadays, and even your Rotary club isn’t immune to a potential crisis that can blow out of all proportion. Crisis planning is essential and an effective crisis plan is based first and foremost on truth, transparency, and […]

via How to handle a social media crisis — Rotary Voices

Using social media to expand your event’s reach

Rotary Voices

A notice about the Live Event on the World Bank website. A notice about the Live Event on the World Bank website.

By Quentin Wodon

On 8 March, I helped organize an event at the World Bank in celebration of International Women’s Day designed to illustrate the power of women to change the world. The main speakers for the event, sponsored by the World Bank Group Staff Association, were Marion Bunch and Deepa Willingham, both dynamic Rotary members.

We learned a few valuable lessons from our efforts to promote the event online through social media. First, with about 250 people attending at the World Bank, the event was a success. But more importantly, 3,341 unique visitors viewed the event through the World Bank Live platform. That means 13 times more people watched the event online as did in person. We expect even more people to watch the recording of the event when it is made available on the event’s webpage.

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How to get a free website for your Rotary club

Rotary Voices

Mitty Change at the International Assembly Mitty Chang unveils the free website offer to Rotary Leaders at Rotary’s annual training event in San Diego in January.

By Jermaine Ee, Rotary Club of Los Angeles

Mitty Chang and I, founders of Candeavor, met in the lobby of a budget hotel in Sydney, Australia, while attending the International Rotary Youth Leadership Awards at the 2014 Rotary Convention.

 Although we were both from California, we came from very different backgrounds. Mitty is from the technology center of the world, Silicon Valley, while I am from the media & entertainment center of the world, Los Angeles. And while Mitty has over a decade of experience in the Rotary family (he is a member of the Rotary E-Club of Silicon Valley), I was just a newbie.

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Celebrate Rotary Water and Sanitation Month!

Rotary Service Connections | English

By Azka Asif, Rotary Programs Staff

Clean water is a basic human right that many are often denied.  There are 2.5 billion people in the world that lack access to improved sanitation and 748 million people that don’t have clean drinking water. Nearly 1400 children die each day from diseases caused by lack of sanitation and unsafe water. When people have access to clean water, they live healthier and more productive lives.

ITell-Everyone-Goal-6-640x670n 2015, the United Nations introduced their new Sustainable Development Goals (SDGs) to end poverty and promote prosperity while protecting the environment and addressing climate change. Sustainable Development Goal (SDG) 6 on water and sanitation encourages us to address universal access to drinking water and sanitation along with improved water management to protect ecosystems and build resiliency. *

Rotary members are committed to reaching the water and sanitation SDG through projects like building wells, installing rainwater harvesting systems…

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